ABSTRACT
The extant literature suggests that digital technologies (big data analytics, artificial intelligence, blockchain) help firms gain a competitive advantage. However, the studies do not focus on the micro, small and medium enterprises (MSME) sector. Moreover, MSMEs face various challenges, including significant supply chain disruption due to the COVID-19 pandemic. Hence, there was an urgent requirement to shift to digital technologies to survive during this difficult time. In the context of MSME, various positive changes are discussed in the recent literature. However, a dearth of studies discusses the role of big data analytics capabilities (BDAC) to gain sustainable competitive advantage (SCA). Our study aims to fill this gap and answer this question – How do BDAC help MSMEs gain SCA? To understand the phenomenon, we receive theoretical support from organizational information processing theory (OIPT) and institutional theory (IT). We develop a conceptual framework that links BDAC and SCA through supply chain coordination, swift trust, and supply chain risk. Additionally, the age and size of the firm are used as control variables. The data is collected from Indian service sector employees of MSMEs, resulting in 497 usable responses. We use PLS-SEM using Warp PLS 7.0 to test the hypotheses. A critical finding is that the BDAC indirectly impacts the SCA. Finally, the other findings, limitations, and scope for future research are discussed.
ABSTRACT
Flexible working practice (FWP) has been acclaimed as the practice of the 21st century, and it is likely to continue as humans engage with new technologies in the world of work. Studies have signaled caution in the adoption of FWP, drawing attention to its many downsides. In this paper, we undertake an approximately 11-year systematic review (2011–mid-2021) of scholarship that has examined FWPs. We focus on the downsides and unintended consequences regarding this concept. Following the rapid growth in remote working arrangements in the digital era, we map out the intellectual structure of these studies and uncover the hidden costs of FWP as well as its implication for employees, managers of technological platforms, organizations, and society. We identify the gaps in understanding these pitfalls and propose a holistic approach with health, legal, and spatial dimensions while indicating directions for future research.